Thursday 01 December 2016

Mobile commerce:
Are we nearly there yet?

While mobile commerce is on the rise, its conversion rates are still behind desktop’s. Mobile checkout remains a biggest challenge, that’s because in a smaller screen is harder-to-find product details and to complete credit card form fields, it’s easy for shoppers to give up on a purchase. People have a bad checkout experience once, and they remember that poor experience… Many companies are finally realizing that true business success comes as a result of putting the user first.

So, optimized mobile checkout is a top priority, but globally Mobile-commerce traction will continue its climb for sure.

>> Read the full expert's article.

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