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Tuesday 27 October 2015

Webinar - Don't let your mobile application die off!

27 octobrer 2015 - 10.00 A.M./11.00 A.M.

Mobility goes hand in hand with the digital transformation of companies and has become an essential issue for brands.

With the boom in the smartphone market (27 million users in France in 2014*), companies are faced with a significant challenge: How can you keep your mobile application alive so that it stands out from the others and without it becoming intrusive for its users?

Push notifications appear to be essential with proven results. But you still need the right technology because there is no room for error with this medium!

WAX Interactive is pleased to invite you to a special 'push notification' Mobility webinar. It will be an opportunity to present to you Microsoft's CAPPTAIN tool which combines both Analytics and Push Notification.

Drawing on current trends and their feedback from more than 200 mobile communication projects, our experts will provide answers to your questions and illustrate this with concrete examples.

*Source: The Mobile Marketing Association (MMA).

WHAT YOU WILL LEARN

+ To put a mobile communication strategy in place
+ To understand your mobile internet users' journey and uses
+ How to increase the ROI of your mobile application with push notifications

PROFILE OF PARTICIPANTS

Marketing & Sales Department
Communications Department
e-Business Department

Practical information

Date: tuesday 27 october 2015
Time: 10.00 A.M./11.00 A.M
Log in: online log in with your browser
Register

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