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Monday 06 January 2020

Data-driven UX : mieux comprendre, mesurer et agir

Blog

Pour être optimale, l’amélioration des performances de tout site doit passer par une connaissance fine de ses utilisateurs. Impossible d’optimiser ses KPI sans identifier et comprendre le comportement de l’utilisateur : le remettre au cœur de sa démarche peut s’avérer riche en leçons. Pour cela, il convient d’adopter l’approche data-driven UX.

Pragmatique car basée sur des données tangibles, l’approche data-driven UX présente l’avantage d’offrir une vue globale des parcours utilisateurs, en croisant les méthodes de recherche UX et data. La nécessité de ce rapprochement de ces deux méthodes tient d’un constat simple : se focaliser sur un seul aspect ne peut apporter qu’une réponse incomplète aux problématiques que vous rencontrez. Comment...

Monday 09 December 2019

Social media and e-commerce: A winning pair to enhance performance

The performance of an e-commerce website should not be based on technical aspects alone. It should also be driven by a global ecosystem, which the...

Tuesday 26 November 2019

Omnichannel and the challenge of consumer attention #e-commerce

To say that digital has changed the playing field for brands in recent years is an understatement. Technological innovation has sped up the...

Wednesday 20 November 2019

Empathy: a successful methodology for digital projects #agile

Using a mixture of methodologies is the key to success for any digital project, together with a strong capacity for adaptation. Whether you work...

Press releases

Tuesday 16 April 2019

Online loan solution: Crédit Agricole next bank shifts up a gear

Press releases

What if you no longer needed to head into your local branch to get an offer on a mortgage to buy your main home? What if, with just a few clicks, you could walk away with your personal financing plan and mortgage in principle in less than 20 minutes? This is what Crédit Agricole next bank is offering its customers: the ability to choose their channel of interaction and a tool that is in line with their habits.

More than blindly following orders: skills, advice and expertise

Following an invitation to tender launched in early 2018, Crédit Agricole next bank chose SQLI Switzerland to help it bring this project to fruition.

"While we were drawn to their responsiveness and engagement, in the end we were won over by the fact that SQLI's teams...

Wednesday 14 November 2018

SQLI Suisse récompensé pour son innovation digitale Award

SQLI Suisse a été récompensé pour ses compétences digitales le 7 novembre dernier à Münich dans le cadre du Business Executive Forum Oracle. La...

Thursday 08 November 2018

Turnover Q3 2018

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Thursday 17 May 2018

Q1 2018 turnover: +12.9%

  • Momentum in line with targets
...