In October 2015, the Tamedia Publications romandes press group wanted to optimise the distribution of its partners' products on its femina.ch website. The main challenge: to develop a responsive design platform using an existing foundation, with the least impact possible on the rest of the website and which can display thousands of products.
"At the beginning, our partners' products were displayed on the image carousel on the femina.ch website's homepage. The space was limited and could be optimised.
The idea was to then create a fully-fledged platform where all the products could be highlighted, before finding them on our referrer partners' website," explains Sophie Gygax, digital project manager at Tamedia Publications romandes.
"We met SQLI Switzerland's WAX Interactive teams, and immediately appreciated their involvement and suggestions. We really felt that we were dealing with experts in their field."